The Differences Between Adwords and Adwords Express Explained

Technology has transformed the way businesses operate nowadays.

Very many businesses today are engaged in building their brand awareness online to their target clients through the various technological platforms such as the email marketing and pay per click services.

Specifically, Google allows marketers to drive traffic to the websites they are doing the product campaign for by either using Adwords or Adwords Express tools.

As a result, these types of techno-savvy business will ultimately showcase their product ads on Google.com and other networks within the Google Network Partnerships.

Nevertheless, there are many businesses out there that are still evaluating the idea of using Adwords or Adwords Express.

Even though it may seem that every keyword related to their product is prowling with their competitor, at Google there is room for every business.

It is prudent to know the various platforms that you want to use for your business, if you are considering joining the online marketing fraternity to reach potential customers who are at this moment looking for business products just like yours.

Be it Adwords or Adwords Express you are good to go. Here is the comparison!

Dedication to Online Advertising

The first contrast between Adwords and Adwords Express pertains to the amount of time you dedicate to manage your online advertising.

Adwords Express is for those businesses that are in need of a quick start-up and have limited time to manage their online advertising.

On the other hand, the Adword advertising option belongs to the marketers or businesses who dedicate a lot of time on doing the online job; advertising their products.

So look at your schedule, if you can spend a pretty good time on online advertising then go for Adwords. But if limited by schedule Adwords Express is the best option.

Geographical Coverage

We can also contrast the two marketing options by their geographical coverage. Adwords Express allows the business or affiliate marketer to cover a specific geographical location.

Consequently, you may be limited to target customers within a geographical area. However, if you are interested in niche marketing, that is targeting a specific group of clientele, the Adwords Express platform is right at the point.

On the other side, Adwords are not geographically limited. You can choose different locations where your target customers or groups of interest are present. Adwords tool is good for diverse audience coverage.

Ongoing Management

Adwords Express is simply a fully automated online marketing program that requires minimal ongoing supervision. This feature makes it convenient for marketers who want to land their ads quickly on the internet.

Adwords operates on a different premise from this as it requires constant ongoing supervision. It has a steep learning curve that makes it require a lot of commitment as compared to Adwords Express.

Reporting and Control Features

In terms of reporting Adwords is more subtle and offers more robust reporting features and control over Adwords Express. It is important to note that reporting is crucial for any other business.

But with Adwords Express is a different case; every feature that appears here in, not only brings compromise to the control of the advertising campaign but also with the reporting. Nevertheless, it can provide high-end reporting for business owners and marketers.

Choosing the Keyword

Perhaps the major difference between Adwords and Adwords Express is pegged on the choice of keywords they offer. Maybe I can but it this way; Adwords is very granular over selection and control of keywords over Adwords Express.

Adwords enable the marketer to choose keywords that trigger ads and also can make a choice of the location where the ads should appear.

Besides, Adwords offers marketers a full version of keywords, unlike Adwords Express, which you can specify a set of keywords at a time and constantly resetting the keyword every other time.

Marketing One Product/Service at a Time

Adwords express only markets one product or service at a particular time unlike Adwords which can be able to market various products and services to different audiences in diverse geographical locations.

This may be attributed to the keyword choices uniquely associated with each of the two marketing platforms.

Ads On Google’s Display Network

It is also critical to note that although Adwords and Adwords Express platforms allows the marketer or business to show their ads on Google’s display network partner sites, the earlier offers such other display extensions formats such as mobile and video ads.

Finally, it is recommended not to use both advertising products at the same time. Using both Adwords Express and Adwords at the same does not help because it results in your ads competing against one another.