LinkedIn Advertising Options - Choosing The Right Type Of Ads For Your Business - John Quirke Digital Marketing and Web Development Consultant

LinkedIn Advertising Options - Choosing The Right Type Of Ads For Your Business

If you are planning to use the built-in advertising program by LinkedIn, there are several types of advertisements that you can tap into.

However, before we give you a rundown of these options, it's worth mentioning here that LinkedIn is a great platform to promote your business if majority of your target customers are professionals especially in fields that are related to entrepreneurship and technology.

There's a reason why the website is considered as the world's largest professional network. With a membership that numbers to about 364 million, your advertisement will reach a lot of your target audience.

Below is an overview of the different types of ads that you can purchase on LinkedIn.

1) Text Ads

Among the LinkedIn advertising options, this is the one that is commonly used by marketers. Why? Because it's very easy to set up and it generates quick and reasonable results.

The great thing about this option is that you have complete control over the content of your ad. Creating the text ad can take just a few minutes because you only have to fill in the blanks in the template provided within the site.

Not only that, you also get to choose your target audience and set your budget.

It is you who will set the maximum amount that you are willing to spend and how much you want to pay every time someone clicks or views your ad.

2) Sponsored InMail

This is LinkedIn's version of email marketing and it's very effective since LinkedIn makes sure that your messages only reach the inboxes of users whose professions are relevant to your business.

Your messages will only be delivered to people who are active members of the social network. In fact, LinkedIn says your messages have a 100% deliver ability.

This advertising option is available in both desktop and mobile devices.

3) Content Ads

If you want to maximize the number of people who see your advertisements, then this is a good option for you. The biggest advantage of this option is that it allows you to display up to four advertisements in different media formats.

This basically translates to an expanded exposure for your ads. You can integrate content from external sites like Twitter, YouTube, and blogs into your LinkedIn marketing campaign.

4) Lead Accelerator

This option is all about converting up to 95% of your web visitors into very targeted prospects.

What makes the Lead Accelerator very effective is the fact that it has an algorithm which makes sure that people only see advertisements and content that are relevant to their professions and business interests.

Another great thing about this option is that you can measure and track how your ads are doing at any point in time.

5) Display Ads

This is actually divided into several formats the most popular of which are Follow Company Ads, Join Group Ads, and Spotlight Ads.

The goal behind these formats is to improve the engagement between you and your target audience.

These various formats allow you to experiment with several versions of your marketing messages so that you can find out which format generates the biggest return for your business.

These are the main LinkedIn advertising options. What you choose greatly depends on your personal preference as well as the nature of your business. So choose wisely.