Twitter Advertising OptionsTo Boost Your Business

Are you interested in increasing your business leads, sales and exposure? Twitter advertisements offer an optimal avenue for growing your business.

Twitter advertising options are easy to set up and are relatively affordable.

The Available Twitter Advertising Options

Use Promoted Tweets to Gain Visibility

Promoted tweets are one of the most popular twitter advertising options. Promoted tweets promote a specific message about you business on Twitter.

Whenever one searches Twitter for a specific keyword, promoted tweets pop up at the top of the results. Promoted tweets, therefore offer a great option to inform potential customers about the specific qualities of your services and products.

You can also use promoted tweets to promote interesting content about your business on the timelines of potential customers.

Use Promoted Accounts to Grow Followers

Promoted accounts allow you to increase your number of followers.

The content you post on your business account gets to reach a wider audience. Promoted accounts appear on the “Who to Follow” section on Twitter’s left-hand sidebar.

If you are new to twitter this is the greatest way to quickly increase your potential customer target. Promoted accounts allow you to reach uses with similar interests with your businesses.

They also allow you to reach your competitor’s followers.

Use Promoted Trends to Build Mass Awareness

Promoted trends are hash tags and topics that are automatically moved to the top of the list of Trending Topics. They are found under the “Trends” Section of the Twitter homepage.

People will be curious about the trending topic and visit your twitter account. Promoted trends give you a golden opportunity to start a trending topic on twitter.

They are ideal for brand building by association and building mass awareness for events and product launches.

Use Lead Generation Cards to Increase Leads

Lead generation cards are the newest addition to twitter advertising options. Lead cards are basically tweets that enable business to collect emails and names of potential interested customers.

You can also use the cards to generate a direct subscribers’ mailing list. Lead generation cards are revolutionary as they allow you to get measurable, tangible returns on investment from advertising on Twitter.

Setting up Twitter Advertising

All you need to is to go to section labeled “Twitter Advertising” on Twitter. Sign in using your regular username and password. Proceed to select your time zone and country.

If you have used Twitter advertising before, launch a new advertising campaign by clicking the “New Campaign” button.

Next, choose your preferred twitter advertising option and you are good to go.

Tips for Advertising on Twitter

Set up conversion tracking: Activate the Conversion Tracking Link on your Twitter advertising dashboard to measure the ROI of your Twitter advertising campaigns.

Use UTM (Urchin Tracking Module) parameters to track activity: These will help you track the number of clicks on a promoted tweet as well as the conversions and leads per advertising campaign.

Have precise ad target campaigns: It is always advisable to have a small but reachable audience target.

If you are interested in increasing your business's visibility and growth sign up for Twitter advertising.

Use this guide to identify the perfect twitter advertising options for your business amongst Promoted Tweets, Promoted Accounts, Promoted Trends and Lead Generation Cards.

Always use tracking tools to evaluate whether the selected twitter advertising option is working out for your business.