Why Having A Security Certificate Can Improve Your Page Rank

And even though they initially said it was only going to account for a small percentage of what the overall ranking algorithm looked at, it appears that the search engine is slowly taking HTTPS into the next level.

It is also worth noting that whether a site collects personal information or not, the search engine will still reward compliant webmasters with a boost in their ranking.

About SSL Certification

This certificate ensures that when a user accesses information from a site, that information remains private and safe from the hands of a third-party user.

The reason why Google is encouraging webmasters to buy this certificate is because they want to enhance the security of visitors.

The search engine wants to ensure that websites will take safety of their visitors seriously especially when they enter their login information, personal information or financial information related to their credit cards.

Now, the only way to tell users and search engines that the site is safe is through the use of an SSL certificate.

This certification is considered the most reliable form of data security on the web today.

The certificate will also show visual trust indicators such as the green bar from EVSSL certificate, the lock sign on the browser indicating that the connection to the website is secure, and also the trust seal which indicates that the webmaster has been verified to hold a valid SSL certificate.

SEO Concerns

The search engine has been conducting some tests in the previous months, and their results indicated that HTTPS signals were positive in relevance and search results.

Again, it's a fact that getting quality backlinks and testing on-page content takes a long time.

However, getting an SSL certificate is quick, plus it gives you an instant boost in SEO. And seeing that Google is encouraging safe browsing by rewarding compliant sites with a boost, it only makes sense to make the switch immediately.

Think about this -- the search engine has already updated its webmaster tools to better deal with HTTPS sites as well as their reporting.

This means that you'll be able to track your migration from HTTP to HTTPS right from your Google analytics tool and webmaster tools as well.

So the general consensus here is that the search engine wants to keep everyone safe on the web.

However, by coincidence, this relates to SEO because of the issue of allowing HTTPS to crawl with robot.txt while also taking into account the proper use of noindex robot meta tag during migration.

Lastly, it appears that these changes will affect all sites even if they are meant for resource purposes only.

It doesn't matter if you don't have a login page, a checkout page, or a page that requires a little bit of financial information because Google will still require you to implement the changes so you can be rewarded with a SEO boost.