There is no shortage of advice on Internet marketing available today. An exact phrase search on Google today for the phrase "Internet marketing" returned over 8 million hits. Seems everybody has a hot idea, a better way, a new approach. While there are millions of pieces of advice on these kinds of topics, few mention the most important concept of all - being familiar with the basics.
While Twitter's hot new tool or Facebook's fresh approach can be interesting, exciting and make for good reading perhaps, without a firm grasp on the basics of marketing the effectiveness of any tool or approach is lost. I field questions from clients all day - "Should I use this?" or "Will this work?
The answer is always, "It depends on the strategy." And it does.
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What Social media should you use, there is a host of different options out there are the moment but the big ones are Facebook, Twitter, Linkedin and Twitter. This info graphic that I borrowed from NEIL PATEL on the website Quicksprout illustrates the type of people you can target from your social media
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In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it has become a key tool for any business. That is why social media is one of the most interesting and exciting industries to work in, especially since there are so many different companies that fall under the umbrella title of being a “social media company.”
Community Managers, Web Consultants and Online Customer Service Agents are just a few of the new roles in modern online customer service teams, and are increasingly present in a range of businesses. So what does it take to get a job like that?
I could write an entire book answering that question. Instead, here’s a break down of some of the most crucial things that someone who works with social media must do.
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Ok today I'm going to be talking to you about how to use remarketing effectivily ,
and how to increase your revenue by doing so.
What is remarketing?
Remarketing lets you show ads to users who've previously visited your website as they browse the Web.
Some one comes to your website, browses and then leaves, and then they are going to be greeted with more ads from your company, which will then move your company to the forefront of there mind.
How you use remarketing, is you'll tag pages of your site that correspond to certain categories you want to promote.
For example, you could add a “TV” tag on all of the pages where you sell televisions.
You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who've visted these pages as they browse sites across the Google Display Network.
Why should you Use It.
Remarketing is a powerful way to stay engaged with your target audience.
Presenting them with highly relevant ads and offers across the Web -- and making sure your brand is top of mind when they’re ready to buy –- can radically improve ROI.
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1. Headline
Within 3 seconds, a website needs to answer, “What does this site offer?”. Keep your headline clear and simple. No fluff.
2. Sub Headline
Your sub headline should offer a brief description of what you do/ offer. Avoid gobbledygook language. Be different and show value. Don't just talk about yourself.
3. Benefits
Its not only important to describe what you do, but why it matters.Prospects wants to know about the benefits and advantages.
4. Primary Calls to Action
Including multible calls to action (CTA) above the fold is important to driving conversations. Offer two to three CTA (max) that map to different stages of the buying cycles.
5. Features
In addition to benefits, list some of your key features. This gives people more of an understanding of what's provided by your products and services.
6. Customer Proof
Customer proof is a powerful indicator of trust. Include a few of some of your best (short) quotes of the homepage. Adding a name and photo make the testimonials more real.
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A lot of people over-complicate the process of building a top-performing affiliate program, when it isn’t that hard after all. All you need to do is remember this really simple equation:
number of affiliates x effectiveness of affiliates = $,$$$,$$$,
see it's more of an number game
Yes, once you’ve actually set-up your affiliate program, there are just two main ways of super-charging your sales:
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