Fact: Companys that have tested a video against long copy page, the video came out as a winner.
It seems to be a general rule. Video just works. Short or long, “talking head” or action, keynote slides or animation – video have always beaten the copy based page.
It wasnt that long ago when a new kid on the block arrived, called Facesnipper, and it entered the digital marketing world and with it the promise of you converting your Facebook campaign to real sales, it had the promise of being able to target your customers that related to the product that you wanted to sell.
There are a number of call to actions that can be places on your webpage, and each call to action is that one step closer to you gaining that exclusive sale or marketing goal.
A call to action can be anything that makes the user change the flow of the way they are reading the webpage and induces them to click or enter a form.
Why are they important?, these are the things will make or break a webpage and the slightest change to a webpage can make the difference to gaining more leads and hopefully gain more sales for you.
Here is a site that lets you make online logo's, I know it's a bit of a throwback in time but if your stuck, it's not so bad
www.cooltext.comLook here's one I made in 30 seconds
There is a lot of misconceptions out there of what digital marketing actually is, a lot of people are of the understanding that digital marketing is about having 100’s of likes on Facebook, tweeting about products, having the greatest website in the world and being the most charismatic webmaster in the world.
Unfortunately the real world of digital marketing operates in a much stealthier manner and builds relationships with customers. To the uneducated it is amazing how vast the Digital Marketing area really is, I will be only be able to briefly show you some of the vital element s that the big companies and especially the small companies use.
Let’s start at the basics, you have a website, you offer a service or product, you have a nice niche website like Wordpress or my preferred content management system like Joomla, you have put some time into the building of the site, customising the site and you have it the way you want it.
But now what you want is customers and traffic to your website, not any easy process and before I get to the main subject starting your marketing strategy. I want to inform you of what I like to call the digital royal family.
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On the internet there are many avenues where you can spend your money on advertising and marketing, and one of the main thoroughfares where people like to throw there money at, is The FaceBook, this mega giant who claims to know people their habits and the their preferences online after years of reseach. Over the years, it would be educated thinking, that Facebook could target your product to a market where you can maximise the potential for sales or at least future sales.
Well from my experience, that's not the case, yes you pay for likes to a page but that's all you get, qualified visitors which I value as the best for a businness are not the majority of people who visit your site, but instead it is the Facebook Like farms that operate in far off countries like Indonesia, India and Malaysia, note these are not bot's but real people. Now this has always been a suspicion of mine but a respected YouTuber called Veritasium has come out and practically called Facebook a Fraud!
So from what I can tell, Flappy Bird was made, maintained and everything just by the "Dong Nguyen" guy. And I assume he's not up to the huge amount of attention he's getting which is dominating his life.
I suppose I can see where he's coming from. Some people would see this success and turn that into a huge business opportunity, but not everyone's cut out for that it would seem.
He made it in April. It was literally up for half a year with anybody noticing it. Nintendo would have spent more on the stamp to send the letter than he had made probably. Then he changed the name a few weeks ago and somebody found it and said something then they told 5 more people then told 5 more etc. So he had no reason to change anything and by the time he even noticed he was probably to overwhelmed to make any decisions at all.
He's got other games, one not as simple as flappy bird but it's boys kicking soccer balls and you have to kick with both sides of the screen. It's strange that a 9 month old game got popular out of nowhere all of the sudden. Does anyone know what sparked this? How would this rise from the ashes from all the stuff that's added to the App Store daily, 9 months later!
When putting up, or researching, or finding, your optimal selling strategy you can do it in two ways:
1) Research and test every element that we’ve talked about in order to find the best combination
Or 2) Copy the strategy of your successful competitors and take it from there.
To find your Optimal Selling Strategy you’ll find that, most of the times, you don’t need to start from scratch. You don’t need to figure out each of the key elements that we’ve talked about on our own.
When you’re entering on a market that already has someone successful in it, the simplest way for you to find the optimal selling strategy for your product or service is simply to look at the most successful competitor in the market. If there’s someone doing solid business it means that he already has a good selling strategy in place. Even if he’s not conscious of it. And if he’s been doing it for a while you can be sure the changes are of being a good one.
