You can build a great copy, full of great headlines , benefits and lots of testimonials. But, if you don’t have anything that triggers the prospect to buy your product, you’re just wasting a great opportunity to make a sale. Hence, it's important to find out what's going on in their head when they're buying the product or service.
What's their internal dialog that will lead them to make the decision and execute the purchase? The sales trigger will be directly related to your target audience. The audience behavior and psychological characteristics are a key ingredient for you to know what are the possible keys that will convert them into your customers.
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Here is a YouTube channel that I have followed for years and they by far have some of the best pranks on YouTube. They don't use elaborate pranks or high end sophistication to make their videos's happen just some simple engineering techniques where they can gain access to people's pizza orders or details of their picture orders from Walmart.
There website is www.PhoneLoosers.org if you enjoy some of these pranks subscribe to them on YouTube here Phonelosersofamerica. I've randomly picked some out from there playlists on YouTube but there are plenty to pick from.
Some of there video's now are being used as educational training to new call center employees and these videos will give an insight of how your information can get hacked. Sure most of these video's are merely pranks but still its the same tactics that a hacker will use to gain vital
Credit card numbers are been offered to him!
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From: <*****@*****.***> Naoki Hiroshima
To: SOCIAL MEDIA KING
Date: Mon, 20 Jan 2014 19:41:17 -0800
Subject: Re: …hello
I released @N. Take it right away.
In the mind of most people, when they hear the term hacker they immediately think of some deviant computer wiz writing a script and then attacking at a website and in turn comprises that website.
Script kiddies as they are also know will try to find a vulnerable part of code generally a contact form or an input box and attack that part of a website or program to maybe annoy someone, steal information or just for the fun of it
Would you believe that some of the most proficient hackers in the world have basic computer knowledge? All you need is a convincing tone to your voice, and a somewhat innocent tone and be convincing enough to get a person on another end of the phone to part with a small piece of information.
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First, let’s remember one of the most fundamental concepts in Internet Marketing, pioneered by the great Seth Godin:
don’t forget to ask permission to send relevant messages to your customers. Never forget it. You should remember it all the time.
Having permission from someone to send personal and relevant messages and communications is key to build the relationship with your audience. And it saves you time as well as you save their time. Additionally, getting permission from your audience is a key step to send them relevant
When writing the message you should try, as much as possible, to incorporate these three key elements:
- You must address an urgent need or a hidden one,
- The benefit of your message must be clear right from the start and
- You should to target a core emotion, one that triggers the desire for the product or service.
Building your message around these principles will allow you to master the key advantage of internet marketing: it's easy to tailor your message to your audience in this medium. The more relevant your message is to your prospect the more chances you have to catch his attention and convert.
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The votes have been counted and the results are in as to what are the worst passswords of 2013, and suprisingly we have a new leader
SplashData, which makes password management applications, has released its 2013 list of the 25 worst passwords based on files containing millions of stolen passwords posted online in the last year. “123456″ now tops “password,” which normally leads the round-up
.
Ok let me analyse some of these passwords, the number passwords from 1-9 seems reasonable from the lazy it's part of the keyboard I can get that, then we have "query" and "azerty" another great choice for the lazy the top 5 letters of the keyboard
If your password is 000000 your not really trying, and if your password is 1234, I too have a 4 digit password but this is to a forum from 2001 and 4 digits is allowed. I wonder how many software packages have the user name admin so the user justs picks admin as its password.
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They Can Put Your Visitors in the Right Mood!
When you are telling one of your friends a new and interesting story, you stand before them, look them in the eye, and say, "You will love this…" You have their full attention, because you are talking directly to them and are about to give them information they will enjoy.
Your Website must behave in a similar manner towards your visitors, if you wish them to promote their status from 'a casual, one-time visitor' to 'your active, returning customer'.
In the above opening two paragraphs, the words 'you' and 'your' were used 10 times, because they make the message personal and important to you; the reader.
The word 'YOU' is one of the most powerful words that you can use to attract the attention of your Website visitors and impart your message to them in a friendly and easily understood manner.
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Create Sales Pages That work
When you open a retail store on the High Street, you compete with the multinational chain-stores and department stores for both space and traffic.
This is very expensive and the business with the deepest pocket is usually the winner; and this in turn makes it very difficult for people starting up in business, because they are usually confined to the low-rent, low-traffic areas of town.
There is no way you can compete on level terms with the “big boys” in that market. However, when you take your business online with a powerful Website, the playing field is more level and your Website can rank alongside the “big boys” in the search engine listings. But first, you need a powerful Website and on each page you need powerful copy.
The only route to powerful copy is to understand and apply the basic features of a sales page on a successful Website. That is what you will discover in this book on the following pages.
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Occasionaly I get emails from people wondering how can they find new content for their website and I tell them it's really easy!
When you have a website up and running and want to really increase the number of people visiting it, Content is the key! And where can you get great content delivered to your inbox everyday and all free? Here's how you can keep your website up-todate with modern articles and then give your opinion on them.
The Answer is Google Alerts
What are Google Alerts?
Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term.
- You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
- find out what is being said about a product niche i.e. Panic and Anxiety attacks.
- monitor a developing news story.
- keep up to date on a competitor or industry.
- get the latest news on a celebrity or sports team.
- find out what's being said about themselves.
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