Social media marketing is going to be the most powerful brand-building tool of all – but only if it is managed correctly. Social media can no longer a reactive project that you pursue in free time on the weekends.
It is now and will continue to be an important part of any holistic business strategy and one that provides many opportunities for businesses to connect with their consumers within a variety of contexts.
- Building Brand Recognition
- Advantage Over the Competition
Building a brand and reputation using social media requires, among other skills, the know-how of building relationships with an audience, targeting those most interested in your service, and encouraging interactions with others An active social media team will have the experience and resources to develop and maintain the presence your business needs.
Despite its increasing popularity, social media marketing is a channel that many businesses have yet to adopt and the ones that have generally take the “anyone can do it” approach. By hiring a marketing manager, you can gain that all-important competitive edge, establishing yourself as the number one brand in your niche and begin capitalizing on an audience that competitors have yet to discover.
- Increased Traffic
- Social Media Is More Than Numbers
Many decision-makers are still unaware of the potential of social media as a traffic generator. By building a following on platforms such as Facebook, Twitter, Pinterest, you can expose yourself to a wide audience and share articles and other content that will give viewers a reason to click through to your website.All you need is a percentage of your followers to make a difference.
Social media is about engagement. You want to build relationships with your viewers and earn their trust and loyalty. There are countless articles written that cover this, and I want to only touch on the fact that in most cases, active and organic social media engagement will lead to more fans and followers on its own.