Here’s some of the SEO tools that I use frequently to improve my rankings on Google across all the different websites that I run, some are more accurate than others and some offer more insights that others. But don’t get too worried if you don’t rank highly for any of the tests, they are only a gauge and most of the test’s ulterior motive is to get you to upgrade and purchase their more expensive option.
How to use them
The whole purpose of these tools is not to judge your website, but to get a base recognition of where your website is at, and then to make changes and improve on the key performance indicators on your website.
Create a new document in Google docs and take the scores you receive from any of the test below and then try to implement some of the changes that they recommend and in a month’s time do the same tests and gauge the performance improvement or at times deterioration. Play it like a game and try to get better at it each month.
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
Cross, combine, and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.
Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time.
This looks a lot older and sometimes that’s not a bad thing, the results are still valid and you might be able to get some gold nuggets there and be able to implement it on your website.
This is a slick interface and has a lot comprehensive tools to help you improve your website with different types of metrics that you can improve on.
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Open Site Explorer
Develop a High Quality Inbound Link Profile.
Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.
Keyword Difficulty Checker
KW Finder is your premier keyword research tool, try it out for free! … Check keyword difficulty instantly so you know which keywords are worth optimisation.
Discover broken links, uncover missing page titles, duplicate content and identify other problems with our SEO crawler software.
There is also a host of other extensions that you can place onto your browser and on the fly collect data. But I’ve found the best approach is to get a base mark, place it in a Google doc, make some changes and then test again. It’s good practice test at least once a month and compare the results.